Pickle berry
Transformed a dated kids' fashion brand into a vibrant, playful identity that resonates with both children and parents. Strategy: create instant recognition and memorable personality across all touchpoints.
Visual Design and Strategy
Project Overview
Client: Pickleberry, a clothing brand for kids
Industry: Kids clothing brand
Timeline: 8 weeks (2025)
My Role: Brand Designer and Strategist
Transformed a dated kids' fashion brand into a vibrant, playful identity that resonates with both children and parents. Strategy: create instant recognition and memorable personality across all touchpoints.
Their previous branding lacked the connection and storytelling…
Design Solution
